Contact: Anton Hochschild Sterling Sleep Systems
Telephone: 714-891-3191
E-mail: Anton@sterlingsleep.com
Hotel Guests in Singapore, Malaysia, Indonesia, Taiwan and the Philippines Will Sleep Green with Sterling Hospitality.
Garden Grove, CA – September 16, 2009 – Sterling Hospitality has partnered with Michael Koo, founder of NuBrand and former Managing director/Chief Executive with Simmons Asia, to bring Sterling Hospitality’s modular mattresses to the Pacific Rim.
Sterling Hospitality CEO, Tony Hochschild, says that he is “Excited to work with Michael and his team at NuBrand to expand Sterling Hospitality’s presence in South East Asia. This partnership will allow Asian hotel owners to provide a high quality mattress that will increase guest satisfaction and decrease solid waste by reducing the number of mattresses being sent to landfills.” Michael will distribute Sterling Hospitality’s environmentally sustainable beds to hotels, clubs and cruise ships in Singapore, Malaysia, Indonesia, Taiwan and the Philippines.
Founded by Michael in 2004, NuBrand is a prominent marketing, distribution and partner company in South East Asia for renowned brands of furniture, furnishings and peripheral products. Under Michael’s leadership, NuBrand’s mission is based on a market-driven, customer facing, employee friendly philosophy which has proven very successful. Michael is well known as a visionary in the industry and has been elected to many boards including the Singapore Furniture Association, and as an elected Fellow for the Chartered Institute of Marketing United Kingdom as well as the Marketing Institute of Singapore.
About NuBrand
Founded in August 2004 by Michael Koo, former Managing Director and Regional Director of Simmons Asia and Simmons SE Asia, NuBrand aims to be a prominent marketing, distribution and partner company in the region for renowned lifestyle brands of furniture, furnishings and peripheral products. NuBrand aims to excel in offering a range of unique and complementary lifestyle brands that enrich and enhance the joy of living. Having achieved success in providing unique seating solutions to homes and corporate clientele namely offices, spas, clubs, lounges, hotels and hospitals, NuBrand has kept up the philosophy of combining maximum comfort with great design that befit today's environment and lifestyle. The same philosophy is the coherent basis from which NuBrand strives to serve it’s customers. www.NuBrand.com.sg
About Sterling Sleep Systems
Sterling Sleep Systems makes mattresses and mattress components under its flagship American Pacific Plastic Fabricators. Established in 1987, the company is a privately-owned domestic manufacturing company with 20 years experience making a wide range of specialized products. These products are used in medical, military, aerospace and consumer industries. Sterling/APPF, Inc. has a strong track record in product innovation and development. Sterling Sleep Systems holds several U.S. patents supporting exclusive design features of our various products.
With an emphasis on environmentally-friendly, private-label hospitality industry beds, our Orange County- based company operates a modern 65,000 square foot facility in Garden Grove, California. Sterling Sleep Systems firmly believes we best serve you by best serving the requirements of your guests first. Visit us at www.SterlingSleepHospitality.com
Garden Grove, CA – September 16, 2009 – Sterling Hospitality has partnered with Michael Koo, founder of NuBrand and former Managing director/Chief Executive with Simmons Asia, to bring Sterling Hospitality’s modular mattresses to the Pacific Rim.
Sterling Hospitality CEO, Tony Hochschild, says that he is “Excited to work with Michael and his team at NuBrand to expand Sterling Hospitality’s presence in South East Asia. This partnership will allow Asian hotel owners to provide a high quality mattress that will increase guest satisfaction and decrease solid waste by reducing the number of mattresses being sent to landfills.” Michael will distribute Sterling Hospitality’s environmentally sustainable beds to hotels, clubs and cruise ships in Singapore, Malaysia, Indonesia, Taiwan and the Philippines.
Founded by Michael in 2004, NuBrand is a prominent marketing, distribution and partner company in South East Asia for renowned brands of furniture, furnishings and peripheral products. Under Michael’s leadership, NuBrand’s mission is based on a market-driven, customer facing, employee friendly philosophy which has proven very successful. Michael is well known as a visionary in the industry and has been elected to many boards including the Singapore Furniture Association, and as an elected Fellow for the Chartered Institute of Marketing United Kingdom as well as the Marketing Institute of Singapore.
About NuBrand
Founded in August 2004 by Michael Koo, former Managing Director and Regional Director of Simmons Asia and Simmons SE Asia, NuBrand aims to be a prominent marketing, distribution and partner company in the region for renowned lifestyle brands of furniture, furnishings and peripheral products. NuBrand aims to excel in offering a range of unique and complementary lifestyle brands that enrich and enhance the joy of living. Having achieved success in providing unique seating solutions to homes and corporate clientele namely offices, spas, clubs, lounges, hotels and hospitals, NuBrand has kept up the philosophy of combining maximum comfort with great design that befit today's environment and lifestyle. The same philosophy is the coherent basis from which NuBrand strives to serve it’s customers. www.NuBrand.com.sg
About Sterling Sleep Systems
Sterling Sleep Systems makes mattresses and mattress components under its flagship American Pacific Plastic Fabricators. Established in 1987, the company is a privately-owned domestic manufacturing company with 20 years experience making a wide range of specialized products. These products are used in medical, military, aerospace and consumer industries. Sterling/APPF, Inc. has a strong track record in product innovation and development. Sterling Sleep Systems holds several U.S. patents supporting exclusive design features of our various products.
With an emphasis on environmentally-friendly, private-label hospitality industry beds, our Orange County- based company operates a modern 65,000 square foot facility in Garden Grove, California. Sterling Sleep Systems firmly believes we best serve you by best serving the requirements of your guests first. Visit us at www.SterlingSleepHospitality.com